CONSULTANCY HUB FOR LUXURY AND BRANDS  

Jan-Piet specializes in the precise alignment of strategy with marketing, as well as marketing with sales. For many years, he served as CMO for the brand Wempe. He brings extensive experience in premium automobiles and publishing management. Jan-Piet values the challenges of implementing targeted customer communication across all aspects of the premium and luxury segments. His passion lies with creative individuals, whom he features on his blog www.theecool.com

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With over 10 years of experience in sports sponsorship for renowned brands such as NIKE and HUGO BOSS, Patrick has established himself as a leading consultant in this field. Since 2020, he has been working independently, advising athletes, brands, and clubs on developing successful sponsorship strategies. In doing so, he supports the creation of strong partnerships in the sports sector and ensures impactful collaborations that sustainably strengthen both brands and luxury companies.

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Tobias combines solid methodological and technical expertise from his PhD at the University of Mannheim with extensive practical experience at Porsche AG. There, he held leadership positions in product management and headed several business units. In particular, he was responsible for the department handling special requests. The analyst is also skilled in managing transformation processes.

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Petra-Anna founded INLUX in 2009, Germany’s first consulting firm for premium strategies and luxury management. That same year, she developed the first luxury management degree program at Munich Business School and established herself as an expert. She has gathered many years of consultation experience since then, specifically in the areas of strategy, marketing, communication, and business development. She has an impeccable sense of trends and an instinct for relevant topics. Her network extends beyond the luxury industry and into the world of media and publishing. Since 2011, she has organized the trade conference LBD Luxury Business Day, which she also created. The event is an expression of her visionary spirit, her expertise, and her gift for bringing the right people and brands together in one place. In 2024, she, Marc Mielau and Arndt Johannes founded the INLUX Consultancy Hub for Luxury to offer businesses future-oriented consultation and services.

Arndt is an entrepreneur, designer, and visionary. He thinks across disciplines and ahead of the curve. After studying industrial design, he founded his first agency, where he spent years supporting renowned brands in areas from brand strategy and product design to holistic communication solutions. All from one agency. Driven by his passion for brand image, interior, and architecture, Arndt founded the company sooii and made it a leading studio for virtual content production (CGI and AI) in the German-speaking region. With more than 60 employees in three locations, his clients include the brands Vitra, USM Haller, Dedon, Leica, BMW, Schindler, Busch-Jaeger, and Jura. Arndt is now setting new standards in the fashion industry with his startup verce, where he and his team are developing “virtual models” to digitally develop and market clothing.

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Marc has held senior positions at some of the world's most renowned brands in design, brand and product management, marketing, and sales, including smart, Mercedes-Benz, BMW MINI, and Rolls-Royce Motor Cars. As Innovation Manager at the BMW Group and Head of Digital Media at BMW, his focus was particularly on customer centricity and data-driven marketing. In his role as General Manager Marketing at Rolls-Royce Motor Cars, Marc was responsible for international marketing. Later, as Director of Business Development for the luxury brand, he developed the exclusive customer ecosystem “Whispers,” which is now considered a benchmark for customer centricity. At INLUX, Marc covers all aspects of "brand" and is also driven by topics such as MarTech, business development, and matchmaking.

Annette is an expert in digital and fine art, with a high standard for innovation where tradition meets the present. As a future researcher in blockchain, Web3, the metaverse, and AI, she conceives new business models in virtual consumer and economic areas and educates as a keynote speaker. Her credo: Understanding and applying new tech is the true art of transformative change for modern enterprises. At Deutsche Telekom, she worked with an external group of experts on the whitepaper “Digital Ethics in the Metaverse”. In 2022, she founded the xcircle gallery for digital art. At INLUX, Annette arranges partnerships with digital artists to create and implement new virtual forms of expression for brands.